Our work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualizations and typefaces, sound and motion. Our 24 partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship.
Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and—above all—personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.
A transformation should create new futures, not only optimize the present.
That’s why we love it when companies on the cusp of change call us.
Combining creativity with commercial logic, we build and launch chain reactions that help our clients:
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Unlock new business value
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Turn niches into a “next big thing”
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Flip legacy brands into trailblazers
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Ignite and unite company cultures
After 15 years, we are still inventing new ways to prove that imagination at scale drives transformation at scale.
What new value can we create?
Our Business Transformation capabilities unlock new economic value using these deliverables:
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Strategic Narrative
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Category Design
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Marketing Sizing Analysis
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Value Mapping
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Business Design
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Business Model Innovation
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Commercialization Strategy
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Innovation Financial Analysis
How does it impact our brand?
Our Brand Transformation capabilities build equities that become competitive advantages:
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Purpose Definition
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Values
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Portfolio Architecture
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Brand Strategy
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Naming
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Brand Identity & Systems
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Verbal Branding
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Messaging Architecture
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Audience Segmentation
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Brand-led Innovation Strategy